Title: The Business of Media Distribution; Monetizing Film, TV and Video Content in an Online World
Category: Filmmaking, Marketing, Distribution, Media Business
Author: Jeff Ulin
ISBN-13 number: 9780240812007
Binding: Paperback
No. of Pages: 528
Publisher: Focal Press
Publication date: 21/09/09
Dimensions: 6"x9" (15x23cm)
Description:
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law).
The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits.
Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine.
Features:
- Covers the entire range distribution outlets; learn how your speciality relates to the big picture
- The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine!
- Demystifies net and gross: learn how/when you get the money once you've produced a film
Contents:
Market Opportunity and Segmentation -- the Diverse Role of Studios and Networks
Intellectual Property Assets: The Business of Creating, Protecting, Marketing and Communicating an Idea
Financing Production: Networks and Studios as Venture Capitalists
Phases of Production and Key Financial Issues in Talent Agreements (e.g. Director, Actor, Writer)
Theatrical Distribution
The Home Video Business and DVD Distribution
Television Distribution
Internet Distribution, Downloads and Mobile Phone Applications- A New Paradigm
Ancillary Markets Distribution--Hotels, Airlines, Pay-Per-View, etc.
Merchandising -- Product Licensing, Promotional Partners, and Other Franchise Revenues
Marketing and Its Symbiotic Role Across the Distribution Chain
Making Money'Net Profits and Hollywood Accounting
