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Fuji Photo Film Co Ltd, otherwise known as Fujifilm was established in 1934 aimed at becoming the first Japanese producer of photographic film.

Over a period of 10 years, the company produced photographic film, motion-picture film and X-ray film. As the new millennium gave rapid spread to the migration to digital technology, the demand for photographic films plunged and digital camera technology started to become the dominant player in the photography market. Fuji Photo implemented management reforms aimed at drastic transformation of its business structures. While today Fujifilm is a major supplier of traditional film products. The current generation Fujifilm, offers cutting edge digital mirrorless cameras with the X Series and GFX System cameras, Lenses, compact cameras and a hark back to the polaroid camera in the form of their Instax range.. The full range of Fujifilm product is available from Rubber Monkey and conveniently displayed in our dedicated Fujifilm store

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