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Sony Electronics Corporation, also widely known as Sony Electronics is a Japanese multinational corporation based in Kōnan, Minato, Tokyo.

Founded in 1946, post World War II by Masaru Ibuka and Akio Morita, the companies first product was a tape recorder, called the Type-G. The company was originally known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation).

Later the name was changed to "Sony", a mix of two words: one, the Latin word "sonus", which is the root of sonic and sound, the second "sonny", a common slang term used in 1950s America to call a young boy.

Sony products divisions include consumer and professional electronics, gaming, entertainment and financial services.

Historically the company has been notable in developing its own in-house standards for new recording and storage technologies. Professional technologies have included creation of groundbreaking digital camera technology such as the Cinealta series of cameras, first used on large screen feature film Starwars Episode II.

More recent developments in Cinealta professional camera systems include the popular Sony PXW-FS7 and Sony PXW-FS5.

Sony Professional video cameras, Sony Pro Audio and Sony Photographic Camera and lenses are available in New Zealand and Australia from Rubber Monkey. visit our Sony Store for more information.

Sony NZ corporate offices are located at
100 Ponsonby Rd, Grey Lynn, Ponsonby 1011,
New Zealand .
Phone: +64 800 766 969

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