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THE JOURNEY
THE FOUNDERS
THE INFO
FAQs

WE'RE ALMOST READY

Our campaign will be launching early in the New Year and we will soon be offering an amazing opportunity for you to be a part of Rubber Monkeys journey.

Our campaign will be live for one month or until we reach the maximum funding level of $2,000,000.

A huge thank you to our amazing customers who have expressed interest in investing with Monkey so far, we can’t wait to share this journey with you all.

THE JOURNEY SO FAR

Rubber Monkey began as a response to the difficulty we experienced sourcing affordable gear as Kiwi creators.

Eleven years on and we’ve got a custom-built website with over 87,000 products listed and we’re shipping hundreds of products every day to Kiwi’s nationwide. We’ve brought a world class experience to local customers and created a wonderful team of employees to serve them.

The time has come to accelerate our growth with the support of loyal customers who have got us to where we are today.

Infographics

THE JOURNEY AHEAD

Journey Icons

MEET THE FOUNDERS

Laurence

Laurence Alexander

CEO, Director and Co-Founder of Rubber Monkey

We are not your normal company. Not only in our goals we’ve set for ourselves, but also in the methods we use to run it. We’ve invested massive time and effort in technology and systems that customers rarely get to see. However, the results are real and the benefits of our approach is what makes our company steps ahead of our competitors.

When Nigel and I started Rubber Monkey we knew there was enormous potential for a company that could really deliver on the promise to be different. The time has come to propel the company forward with the support of new investment. We plan to maximise the potential of Rubber Monkey and the work we’ve already done, in developing a world class experience for local customers.

We want customers to be a part of our company so that not only can you benefit from the increased range of products, lower prices and better overall service, but you can also take pride in ownership of the company behind it.

I welcome you on this journey with us and look forward to having you as part of our Rubber Monkey family.

Nigel

Nigel Stanford

Director & Co-Founder of Rubber Monkey

I’m thrilled to be able to offer you the opportunity to invest in Rubber Monkey. I’m a proud New Zealander and have been involved in successful New Zealand e-commerce ventures for over 20 years.

I believe that Rubber Monkey is one of the most exciting business opportunities in New Zealand e-commerce today. Here’s a great opportunity for you to get in on the ground floor and come with us on our journey.

WHY ARE WE CROWD FUNDING?

Fuel the Rocket

Currently, we are doing really well, we have no debt, we have a bespoke website and bespoke systems that continue to evolve everyday. We’re growing, but we want to accelerate that growth.

Without the crowdfunding money, our growth will be significantly slower. We’re like a rocket ship. The more fuel you feed it, the further it goes. We want to fuel the rocket.

Customers Over Banks

It’s not just about fuelling up though. We value our community. We want to give our customers the opportunity to be financially vested in our business. We could get the money from a bank, but we don’t like banks as much as we love our customers.

You don’t get ideas from banks. Our customers have amazing ideas. Making money for investors who are passionate and care about us is much more exciting to us than approaching a bank for a loan.

More Products, Cheaper Prices

If you look at New Zealand, we are limited by population. If we move into Australia, we can increase supply, have access to a larger range of products and have greater influence on suppliers. We’ll have far more access to products at cheaper prices for our New Zealand Customers.

Say Yes More

Everyday we are presented with amazing opportunities from suppliers wanting us to stock their products. Our current cash flow means we have to be more selective with who we say yes to.

Funds For Growth

The money we are raising will be used 100% to support our expansion into Australia; covering the cost of new stock, warehousing, staff, office space, and other important things.

WHAT’S ON OFFER

Choose Your Primate

Shortly we’ll be offering potential investors the opportunity to invest in Rubber Monkey. You can choose to invest from $500; after which you’ll become a shareholder and own a part of Monkey!

One dollar equals one share. Our four different investment tiers come with their own investor benefits including attending exclusive Monkey events, receiving VIP deals and joining our Monkey advisory group.

Tier 1
TIER 1
Pygmy Marmoset
$500 - $999
Tier 2
TIER 2
Gibbon
$1,000 - $4,999
Tier 3
TIER 3
Lion Tamarin
$5,000 - $10,000
Tier 4
TIER 4
Mandrill
$10,000+

FAQ

We want to give New Zealand investors a unique opportunity to join our Rubber Monkey community. We are aiming to raise 'growth' capital. Meaning, while we are already making waves here in New Zealand and expect that to continue, we now have the opportunity to grow even faster by expanding our interests in Australia. The money we are raising will be 100% used (less third-party fees) to support that endeavour, covering cost of new stock, warehousing, staff, office space, etc.

If we were to progress on that goal using current cashflow and profit we would not be able to make the expansion now or only in a limited way. This would also have an adverse effect on our New Zealand business while it is still rapidly growing. To plan for our success we need to ensure we have sufficient funding to support this expansion on its own, until it is profitable.
We value our community. We want to give our customers an opportunity to be financially vested in our business. We could get the money from a bank, but we don’t like banks as much as we love our customers.

You don’t get ideas from banks. Our customers have amazing ideas. Making money for investors who are passionate and care about us is much more exciting to us than approaching a bank for a loan.
Investors need to be a New Zealand citizen or resident living in New Zealand, or a New Zealand citizen living overseas.
The minimum target for funding is $500,000 (500 thousand shares) with the maximum being $2,000,000 (2 million shares). If the minimum threshold isn't reached, no investors funds will be processed and no shares issued.
Yes! Investing will mean you'll own shares and own a part of Rubber Monkey. $1 = 1 share. You can choose to invest from a minimum of $500. There are four different investment tiers with each tier having its own investor benefits.
If fully subscribed, the crowdfunding shares will represent 5% of the Rubber Monkey Sales group. The remaining shares will be held by the current shareholders in their existing proportions.
At this stage, we have no plans to release any more shares in the future. However, you will be able to trade / sell shares on a share trading platform.
We will be using the Syndex platform for trading.
A good idea can come from anywhere and engaging with customers is an opportunity to learn more about our company from the outside. Focusing more on our customers allows us to change and evolve according to what our customer base needs and wants, rather than following our competitors.

We see this group as being able to offer valuable feedback, new ideas and offer Rubber Monkey a fresh perspective on various initiatives. More info will be available on this soon.
Whilst their shares in the company are being diluted percentage-wise, they expect the dollar value of their shares to increase over time along with company growth. We feel this initial dilution of the shares is the best way to stimulate that growth.
At this early stage we'd like to stay as a private company with a small group of passionate investors rather than listing on the stock exchange. We will be using an independent share registry platform where you will be able to trade your shares. You wouldn't be able to buy Rubber Monkey shares on Sharesies as we won't be listed with the New Zealand stock exchange, we'll still be a private company. An IPO in coming years may be on the cards.
In the short term, we will not be offering dividends, although this may change in the future. 100% of the money we are raising will be used to support our expansion in Australia. The money will be used for purchasing new stock, warehousing, staff, office space, etc.

Any profits will continue to be used for growing the company rather than declaring dividends. This allows us to take advantage of the current fast growth in the e-commerce market.

In the future the board would determine the best way to use profits, such as reinvestment, shareholder dividends, or possibly a combination of both.
Historically there have been no dividends declared as all profits have been retained in the business for growth and working capital purposes. Due to a very recent shareholding change, a dividend was declared to preserve imputation credits for current and future shareholders. However, the net dividend will be reinvested back into the company as capital rather than paid out as cash to the existing shareholders.
The main use of the crowdfunding funds will be to fast track our expansion into the Australian market. This will involve a permanent on the ground presence in Australia, which will include the lease of a Sydney based warehouse and office space, and will also require hiring some Australian based staff to manage local operations. Australian expansion means access for New Zealand Rubber Monkey customers to a wider range of brands and products. There will be more detail on our long term plans coming soon.
We have to put money into what will achieve the best return for the company, which will allow us to revisit our other plans later. Any money we invest in Australia would have a much greater upside than specific expansions in New Zealand at the moment, but once we have effectively entered the Australian market we can revisit plans for New Zealand. Christchurch is likely to be next on the list.

Australian expansion means access to a wider range of brands and products for New Zealand customers, as some brands will only allow us to stock them if we're Australian based.

The combined customer base of New Zealand and Australia makes it possible for Rubber Monkey to increase our product offerings, reduce sourcing costs and provide better access to more brands than ever before. This will greater serve all New Zealand customers as a result.
For the most part, Covid-19 lockdowns in Australia are less restrictive than what we’ve experienced in New Zealand, and during this time online retail stores have remained open. Our plan is to open a distribution centre, rather than a brick and mortar store, so we are confident that we will overcome any challenges Covid presents, just as we have in New Zealand.

Whilst we can’t predict when the government will reopen borders, we do know that we are in a reopening phase. We expect to ramp up expansion plans early in the new year, but in the meantime, we are working on logistics, securing our lease, hiring staff, building infrastructure and contracting couriers. We are happy to discuss more with investors as we progress.
Very confident. We provide a different service to Amazon and do not aspire to be like them. We serve pro’s, not just consumers, and when it comes to selling high-end niche products, the market is moving toward more specialist stores with a knowledgeable team behind them. We pride ourselves on building a loyal creative community and aim to stay competitive not only through pricing, but by providing an invaluable service. We will expand more on this topic during a Q&A session once the campaign is live.
We have exciting plans for the future, but won't be revealing them just yet. We will be open with discussing our expansion strategy with investors as we progress.

WHY KIWIS WANT TO INVEST

REGISTER YOUR INTEREST