Sony a7CR Mirrorless Camera (Black)

Let your expectations be upended. A class-leading astonishing Exmor R™ 61.0 MP full-frame sensor just like that of the acclaimed α7R V, now comes in an α7C series compact body. Don’t allow a single detail to be missed, with the go-anywhere Sony a7CR Mirrorless Camera.

Full-frame 61.0-megapixel Exmor R™ image sensor

The back-illuminated sensor’s noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.

BIONZ XR™ image processing engine

The latest BIONZ XR image processing engine minimizes processing latency while boosting movie and still image processing power, delivering natural gradations, realistic color, low noise, superior image quality and fast menu response.

Full-frame 4K 60/50p recording

The latest BIONZ XR processing engine and updated algorithms achieve notably improved movie image quality. In addition to focus support, the camera’s advanced AI processing unit is also used to achieve accurate white balance, even in tricky situations where the subject is in shade. Skin tones, foliage, and other materials are reproduced with consistently natural color in just about any type of lighting, and gradations such as highlight roll off in portraits are remarkably lifelike.

S-Cinetone makes it easy to create a cinematic look

Sony’s S-Cinetone picture profile delivers more faithful color reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colors and gorgeous highlights, giving creators a cinematic look without the need for color grading.

Log recording and LUT

The α7CR features an S-Log3 gamma curve to maximize its 14+ stops of latitude22. S-Gamut3 and S-Gamut3. Cine color gamut settings are also provided for further post processing control, and user-selected LUTs (Look Up Table) can be applied to preview how processed footage will look.

Active Mode image stabilisation supports handheld movie shooting

Active Mode provides precision stabilisation for movie shooting with advanced gyro sensors and an optimised algorithm. Camera shake is precisely detected and compensated for, with additional stabilisation provided via compatible lenses24 in sync with the camera body.

Real-time Tracking also supports focus during movie shooting

AI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.

Key Features

• Unparalleled resolution in a compact and lightweight camera
• Full-frame 61.0-megapixel Exmor R™ image sensor
• BIONZ XR™ processing power for exceptional image quality
• Dedicated AI Processor for advanced subject recognition and tracking
• Advanced 5-axis optical image stabilisation with up to 7-steps of compensation
• Pixel Shift Multi Shooting responds to changing conditions
• Consistently accurate exposure and color reproduction
• Mobility for advanced, high-performance movie recording
• Active Mode23 image stabilisation supports handheld movie shooting

Sony FE 50mm f/2.5 G Lens

A classic normal focal length prime lens, the Sony FE 50mm f/2.5 G Lens is characterised by its ultra-compact form factor. The versatile focal length suits shooting everything from street, portraiture, and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact 2.7 x 1.8" form factor makes it effortless to have handy at any time.

The lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, colour fringing, and distortion. The optics are complemented by multicoating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.

Key Features:

• Designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.
• This 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.
• Aspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.
• Extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.
• Two XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF/MF switch is located on the lens barrel for tactile control over this setting.
• A focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.
• Physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.
• Dust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.
• Rounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Sony SF-M Tough Series 128GB UHS-II SDXC Memory Card

The Sony SF-M Tough Series 128GB UHS-II SDXC Memory Card is designed for a wide range of professional photographers and videographers, as well as photo enthusiasts, they're rugged enough for the most extreme shoots. With rock solid reliability and fast speed, you have all the performance you need to catch the action.

Key Features:

• 128GB Capacity
• IP68 waterproof and dust-proof
• Shock-resistant: Withstands drops of up to 5 metres
• Rib-less, no write-protect switch design
• Fast read and write speeds make these cards ideal for a wide range of still image and 4K video capture.

Scans and monitors your memory

Over time, SD card memory wears out and no longer records data reliably. SD Scan Utility automatically scans your SD card memory, keeping you informed of its condition so you can take action before the limit is reached. Available for free download.

Recovers lost files

Never fear. Even when things go wrong, you can avoid disaster with downloadable rescue software that recovers photo and video files that have been accidentally deleted or that cannot be played back. Available for free download.

Sony tested for 18x more bending resistance

An ultra-strong resin-moulded design makes SF-M series TOUGH specification cards 18 times more resistant to bending than the SD standard. That's toughness you can rely on.